Title

Applying the Integrated Marketing Communication (IMC) Plan to Miscea Siemens Technopark's 4.1 faucet Model

Date of Award

6-1-2011

Document Type

Capstone Project

Disciplines

Organiz. & Prof. Communication

Degree Name

Master of Professional Studies

Department

Organiz & Prof Communication

Advisor

Suzanne Snider

Keywords

Integrated Marketing

Abstract

Organizations are faced with demands and specific expectations from stakeholders both inside and outside the organization to create and sustain a profitable business model. Because of these expected results, failure of the organization to meet these specific needs leads to tumultuous exchanges, which strain relationships with both the worker within the organization and the intended consumer. The Integrated Marketing Communication (IMC) specialist has the capacity to fill the crater for this particular organizational need. The goal of the project was to create a business plan for Miscea Siemens Technopark 4.1 Faucet Model using IMC to meet global expectations for its long term strategy; Miscea's success in the United Arab Emirates (UAE).

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