Applying the Integrated Marketing Communication (IMC) Plan to Miscea Siemens Technopark's 4.1 Faucet Model
Date of Award
6-1-2011
Document Type
Undergraduate Capstone Project
Degree Name
Master of Professional Studies
Organizational Unit
University College, Communication Managament
Disciplines
Organiz. & Prof. Communication
First Advisor
Suzanne Snider
Keywords
Integrated, Marketing
Abstract
Organizations are faced with demands and specific expectations from stakeholders both inside and outside the organization to create and sustain a profitable business model. Because of these expected results, failure of the organization to meet these specific needs leads to tumultuous exchanges, which strain relationships with both the worker within the organization and the intended consumer. The Integrated Marketing Communication (IMC) specialist has the capacity to fill the crater for this particular organizational need. The goal of the project was to create a business plan for Miscea Siemens Technopark 4.1 Faucet Model using IMC to meet global expectations for its long term strategy; Miscea's success in the United Arab Emirates (UAE).
Publication Statement
Copyright is held by the author. Permanently suppressed.
Recommended Citation
Underwood, Gerred, "Applying the Integrated Marketing Communication (IMC) Plan to Miscea Siemens Technopark's 4.1 Faucet Model" (2011). University College: Communication Management Capstones. 58.
https://digitalcommons.du.edu/ucol_comm/58