This paper reports on an environmental scan of outreach activities conducted at the University of Houston Libraries in 2007 and the changes to outreach which have taken place in the intervening five years. The authors found that the development of long-term relationships and customized communication was essential to successful outreach.
Essinger, Catherine and Ke, Irene
"Outreach: What Works?,"
Collaborative Librarianship: Vol. 5:
1, Article 6.