Date of Award

Fall 11-21-2025

Document Type

Dissertation

Degree Name

Ph.D. in Business

Organizational Unit

Daniels College of Business

First Advisor

Daniel W. Baack

Second Advisor

Paul Olk

Third Advisor

Sung Soo Kim

Copyright Statement / License for Reuse

All Rights Reserved
All Rights Reserved.

Keywords

Entry mode, Individual level, Overconfidence, Psychic distance, Small and medium-sized enterprise (SME), SME internationalization, Uppsala model

Abstract

This study examines the relationship between managerial overconfidence, perceived psychic distance, and entry mode choices among Canadian small and medium-sized enterprise (SME) managers. Drawing on the behavioral foundations of the Uppsala model, this study adopts an individual-level perspective to explore how cognitive biases shape strategic decision-making in foreign market entry. While existing research on entry mode decisions primarily emphasizes firm-level economic, institutional, and transactional factors, this research shifts focus to the cognitive biases of decision-makers, particularly overconfidence, and their perception of foreign market differences.

This study uses a quantitative research design, employing survey data collected from a representative sample of Canadian SME managers via Prolific. The results indicate that there is no significant association between overconfidence or perceived psychic distance and entry mode choices.

By incorporating cognitive biases and individual-level perceptions into the Uppsala model, this study addresses key theoretical gaps in the internationalization literature. The results may contribute to a more nuanced understanding of the antecedents of entry mode decisions in SMEs and offer tentative practical insights for firms navigating expansion into geographically distant markets. The findings also highlight the importance of considering context, such as SMEs or specific countries, when examining entry mode decisions and their antecedents, the need for more refined measurement approaches for variables such as overconfidence, and the role of firm capabilities and managerial position as additional antecedents influencing entry mode decisions, beyond the effect of psychic distance and overconfidence.

Copyright Date

11-2025

Publication Statement

Copyright is held by the author. User is responsible for all copyright compliance.

Rights Holder

Bashar Abu Saadeh

Provenance

Received from ProQuest

File Format

application/pdf

Language

English (eng)

Extent

124 pgs

File Size

1.1 MB

Available for download on Thursday, December 09, 2027



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