Scholarship created by the faculty of the University of Denver's Department of Marketing.
Submissions from 2020
Conceptualizing the Electronic Word-of-mouth Process: What we Know and Need to Know about eWOM Creation, Exposure, and Evaluation, Ana Babić Rosario, Kristine de Valck, and Francesca Sotgiu
Submissions from 2016
The Effect of Electronic Word of Mouth on Sales: A Meta-analytic Review of Platform, Product, and Metric Factors, Ana Babić Rosario, Francesca Sotgiu, Kristine de Valck, and Tammo H. A. Bijmolt
Submissions from 2011
Information Literacy for Undergraduate Business Students: Examining Value, Relevancy, and Implications for the New Century, Theresa M. Conley and Esther L. Gil