Scholarship created by the faculty of the University of Denver's Department of Marketing.

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Submissions from 2020

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Conceptualizing the Electronic Word-of-Mouth Process: What We Know and Need to Know About eWOM Creation, Exposure, and Evaluation, Ana Babić Rosario, Kristine de Valck, and Francesca Sotgiu

Submissions from 2016

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The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors, Ana Babić Rosario, Francesca Sotgiu, Kristine de Valck, and Tammo H. A. Bijmolt