Scholarship created by the faculty of the University of Denver's Department of Marketing.


Submissions from 2020


Conceptualizing the Electronic Word-of-mouth Process: What we Know and Need to Know about eWOM Creation, Exposure, and Evaluation, Ana Babić Rosario, Kristine de Valck, and Francesca Sotgiu

Submissions from 2016


The Effect of Electronic Word of Mouth on Sales: A Meta-analytic Review of Platform, Product, and Metric Factors, Ana Babić Rosario, Francesca Sotgiu, Kristine de Valck, and Tammo H. A. Bijmolt