Starting a Custom Baby Food Small Business

Date of Award

3-11-2010

Document Type

Undergraduate Capstone Project

Degree Name

Master of Professional Studies

Organizational Unit

University College, Communication Managament

Disciplines

Applied Communication

First Advisor

Lora Louise Broady

Keywords

Baby food, business, Business plan, Homemade baby food, Small business

Abstract

HomeMade Grub for your ChugALug has the potential to fulfill a niche market need in the Greenfield, Indiana area for fresh, homemade nutritional baby food. Many parents are not aware of the lifelong effects eating habits have on a child at such a young age; through educating parents, in-home trials and personal selling parties, and a referral-based selling model, HomeMade Grub will reach its target market and realize its potential to fill a niche need in the market. Educating parents and instilling the importance of a child's start on a nutritious, healthy road to a lifelong journey of healthy eating, coupled with product promotion and selling will be vital pieces to HomeMade Grub's business success.

Publication Statement

Copyright is held by the author. Permanently suppressed.

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