The Role of Social Media and the Need for Specialized Marketing Companies in the Non-Profit Sector
Date of Award
5-19-2010
Document Type
Undergraduate Capstone Project
Degree Name
Master of Professional Studies
Organizational Unit
University College, Communication Managament
Disciplines
Organiz. & Prof. Communication
First Advisor
Lora Louise Broady
Keywords
Business, Business plan, Marketing, Non-profit, Social media
Abstract
Online marketing and social media are becoming increasingly important aspects of the overall marketing strategies for non-profit organizations. Currently the Greater Toronto Area (GTA) lacks available resources for non-profit organizations that are looking for specialized consulting in this area. Launch! Marketing would fill the current gap in available services for non-profit organizations within the GTA by providing an alternative to the continued training of current employees or the hiring of new full-time employees. Through the provision of superior service and cost-effective digital marketing solutions, Launch! Marketing will be able to build a strong brand presence among Toronto's non-profit organizations.
Publication Statement
Copyright is held by the author. Permanently suppressed.
Recommended Citation
Smith, Alison, "The Role of Social Media and the Need for Specialized Marketing Companies in the Non-Profit Sector" (2010). University College: Communication Management Capstones. 28.
https://digitalcommons.du.edu/ucol_comm/28