City Sugar: Evaluating the Market for an African American Arts and Culture Web site

Date of Award


Document Type

Capstone Project


Applied Communication

Degree Name

Master of Professional Studies


Organiz & Prof Communication


Lora Louise Broady


African American, Multicultural


Abstract \ As the cultural capital of the United States, New York City residents and visitors are presented with numerous options for arts and culture. However, there are few Web sites that specifically cater to Blacks or travelers looking for cultural diversity experiences. City Sugar is a culturally-focused Web site designed to fill this void by providing a service to a niche market that is socially, culturally and economically influential. This capstone examines the use of multicultural marketing to reach minorities and investigates use of cultural capital for financial benefit. Results demonstrate that a ready market exists for a Web site that distributes information on arts and culture events to a black audience and multicultural visitors in the New York City area.

Publication Statement

Copyright is held by the author. Permanently suppressed.

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