Communicating Through the Internet: Using Social Networking Tools to Reach Diabetes Patients
Date of Award
5-29-2009
Document Type
Undergraduate Capstone Project
Degree Name
Master of Professional Studies
Organizational Unit
University College, Communication Managament
Disciplines
Applied Communication
First Advisor
Kim Lambdin-Hosler
Keywords
Diabetes, Diabetes health information, Internet, Web sites, Health education, Health information
Abstract
As the Internet has evolved so too have its uses. Static Web pages dictating information to users are no longer the norm. Blogging, importing photos, and posting videos are ways users have become more involved in the Internet experience. The Internet is widely used to research health information. With the transformation of the Internet from a one click stop into a full blown experience, the health care community can incorporate new functionality and innovation into the development of their Web sites with utilization tools to communicate messages to, and attract the attention of, a wider audience. This study explores the American Diabetes Association Web site as a source of information and evaluates its functionality to enhance the user's experience on the site.
Publication Statement
Copyright is held by the author. Permanently suppressed.
Recommended Citation
Moorer, Alanna, "Communicating Through the Internet: Using Social Networking Tools to Reach Diabetes Patients" (2009). University College: Communication Management Capstones. 5.
https://digitalcommons.du.edu/ucol_comm/5