eVet: Is Social Media Marketing an Effective Tool for Veterinary Practices?
Date of Award
5-11-2012
Document Type
Undergraduate Capstone Project
Degree Name
Master of Professional Studies
Organizational Unit
University College, Communication Managament
Disciplines
Organiz. & Prof. Communication
First Advisor
Lora Louise Broady
Keywords
Social media, Veterinary practice, Marketing plan
Abstract
Small animal veterinary clinics are facing increasing competition from retail stores providing veterinary services and online pharmacies. They must develop cost-effective, efficient strategic marketing plans to attract new clients and satisfy current clients. Social media is a new communication channel that veterinarians can utilize for marketing and client communications at low cost. Many small businesses are using social media to replace more expensive, traditional marketing techniques like phone book advertisements, newspaper advertisements and printed collateral. Secondary and primary research conducted in this capstone project confirms that social media marketing can be used effectively by veterinary clinics. Based on these results, a strategic social media marketing plan for Castle Peak Veterinary Clinic, an independent, small animal veterinary clinic, is included.
Publication Statement
Copyright is held by the author. Permanently suppressed.
Recommended Citation
Simonton, Holly H., "eVet: Is Social Media Marketing an Effective Tool for Veterinary Practices?" (2012). University College: Communication Management Capstones. 85.
https://digitalcommons.du.edu/ucol_comm/85