It's Not Easy Being Green: Guidance for Helping Organizations Optimize Disclosure of Voluntary Environmental Performance While Avoiding Consumer Fraud

Date of Award


Document Type

Undergraduate Capstone Project

Degree Name

Master of Applied Science

Organizational Unit

University College, Environmental Policy and Management


Environmental Policy & Mgmt

First Advisor

John Hill


Best management practices, Disclosure, Environmental claims, Environmental marketing, Environmental performance, Green marketing, Sustainability, Transparency


Environmental regulations and stakeholder demands are challenging organizations to voluntarily disclose their environmental performance. These drivers, in conjunction with weak governmental enforcement, have led organizations to increase self-regulation of disclosure. Consequently, the frequency of illegal and unethical environmental claims has increased. This project analyzes environmental disclosures for seventeen organizations. In addition, this project identifies best management practices for legal and ethical environmental performance claims. Finally, this project provides recommendations for optimizing voluntary environmental performance disclosure.

Publication Statement

Copyright is held by the author. Permanently suppressed.

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