It's Not Easy Being Green: Guidance for Helping Organizations Optimize Disclosure of Voluntary Environmental Performance While Avoiding Consumer Fraud
Date of Award
Undergraduate Capstone Project
Master of Applied Science
University College, Environmental Policy and Management
Environmental Policy & Mgmt
Best management practices, Disclosure, Environmental claims, Environmental marketing, Environmental performance, Green marketing, Sustainability, Transparency
Environmental regulations and stakeholder demands are challenging organizations to voluntarily disclose their environmental performance. These drivers, in conjunction with weak governmental enforcement, have led organizations to increase self-regulation of disclosure. Consequently, the frequency of illegal and unethical environmental claims has increased. This project analyzes environmental disclosures for seventeen organizations. In addition, this project identifies best management practices for legal and ethical environmental performance claims. Finally, this project provides recommendations for optimizing voluntary environmental performance disclosure.
Copyright is held by the author. Permanently suppressed.
Forrest, Allison, "It's Not Easy Being Green: Guidance for Helping Organizations Optimize Disclosure of Voluntary Environmental Performance While Avoiding Consumer Fraud" (2010). University College: Environmental Policy and Management Capstones. 113.