A Qualitative Investigation of Social Network Efficacy Relative to Employee Recruitment and Generational Needs
Date of Award
Human Resource Administration
Master of Professional Studies
Strategic HR Management
Facebook; Generational Needs; Human Resources; LinkedIn; MySpace; Recruitment; Retention; Social Networks; twenty-first century knowledge worker
Non-traditional means of recruitment for the twenty-first century knowledge worker need to accompany traditional means of recruitment due to an increased usage of technology by the twenty-first century knowledge worker. In this capstone project, the author examined the recruiting efficacy of social networks. Non-traditional means of recruitment through social networks via the World Wide Web can help organizations compete for potential applicants and assist job seekers in securing employment. These means are cost effective for the employer. Examples of organizational usage in this investigation illustrate that social networking can improve efficacy for recruitment and generational needs.
Halvorson, Erin, "A Qualitative Investigation of Social Network Efficacy Relative to Employee Recruitment and Generational Needs" (2009). University College: Strategic Human Resources Management Capstones. 3.