A Qualitative Investigation of Social Network Efficacy Relative to Employee Recruitment and Generational Needs

Date of Award


Document Type

Undergraduate Capstone Project

Degree Name

Master of Professional Studies

Organizational Unit

University College, Strategic Human Resources


Human Resource Administration

First Advisor

Sam Conn


Facebook, Generational needs, Human Resources, LinkedIn, MySpace, Recruitment, Retention, Social networks, Twenty-first century knowledge worker


Non-traditional means of recruitment for the twenty-first century knowledge worker need to accompany traditional means of recruitment due to an increased usage of technology by the twenty-first century knowledge worker. In this capstone project, the author examined the recruiting efficacy of social networks. Non-traditional means of recruitment through social networks via the World Wide Web can help organizations compete for potential applicants and assist job seekers in securing employment. These means are cost effective for the employer. Examples of organizational usage in this investigation illustrate that social networking can improve efficacy for recruitment and generational needs.

Publication Statement

Copyright is held by the author. Permanently suppressed.

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