The Relationship between Application-Form Design and Subjective and Objective User Results
Date of Award
Information & Comm Technology
Master of Applied Science
Info & Communications Technol
web; design; objective; subjective; credibility; usability; trustworthiness
This Capstone project analyzes aspects of web form use in an intranet setting. The question of whether positive affect based upon greater credibility and trust has measurable effects on user accuracy, efficiency, and/or speed is explored. The author completed an A/B usability assessment with twenty users performing data entry on two web-form prototypes. The A application had conventional corporate functionality, while the B application form was designed with features known to induce greater credibility and trust along with enhanced usability. The subjective and objective results were compared, indicating that user affect reflected by credibility and trust perceptions is associated with modest gains in speed alone, along with some concurrent loss of accuracy.
Peacock, Elizabeth, "The Relationship between Application-Form Design and Subjective and Objective User Results" (2012). University College: Information and Communications Technology Capstones. 21.