The Relationship Between Application-Form Design and Subjective and Objective User Results

Date of Award


Document Type

Undergraduate Capstone Project

Degree Name

Master of Applied Science

Organizational Unit

University College, Informtaion and Communications Technology


Information & Comm Technology

First Advisor

Karen Loeb


Web, Design, Objective, Subjective, Credibility, Usability, Trustworthiness


This Capstone project analyzes aspects of web form use in an intranet setting. The question of whether positive affect based upon greater credibility and trust has measurable effects on user accuracy, efficiency, and/or speed is explored. The author completed an A/B usability assessment with twenty users performing data entry on two web-form prototypes. The A application had conventional corporate functionality, while the B application form was designed with features known to induce greater credibility and trust along with enhanced usability. The subjective and objective results were compared, indicating that user affect reflected by credibility and trust perceptions is associated with modest gains in speed alone, along with some concurrent loss of accuracy.

Publication Statement

Copyright is held by the author. Permanently suppressed.

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