Online Triathlon Sporting Goods Retail Business Plan

Date of Award


Document Type

Undergraduate Capstone Project

Degree Name

Master of Professional Studies

Organizational Unit

University College, Organizational Leadership


Organizational Leadership

First Advisor

Louise Vaughn


Business plan, Online, Retail, Sporting goods, Triathlon


The sport of triathlon has grown by more than 120% in the past decade, increasing the need for more sports equipment specific to endurance athletes. Endurance athletes searching for triathlon gear have very few online choices and even less with big box sports retailers regardless of budget, due to triathlons three sport nature (swim, bike, run). This project establishes a business plan for an online triathlon equipment retail business which will serve triathlete as well as other endurance athletes and possess the necessary components of a business plan to support the company's viability and longevity. A thorough analysis of existing online competition, mission statement, goods and services sold, marketing, business operations and financial considerations is included.

Publication Statement

Copyright is held by the author. Permanently suppressed.

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