Considering the Effect of Social Technologies on Leadership Best Practice

Date of Award


Document Type

Undergraduate Capstone Project

Degree Name

Master of Professional Studies

Organizational Unit

University College, Organizational Leadership


Leadership and Organizations

First Advisor

Paula Staffeldt


Leadership, Web 2.0, Technology, Collaboration


This project demonstrates how new technologies can be used to improve a corporate leader's effectiveness. The technologies in question include Web2.0 or internet-enabled tools with focus on content sharing, collaboration, and peer-to-peer connections, and are exemplified by technologies such as Wikipedia and Facebook. The project describes leadership best practice as four key capabilities: managing change, communicating vision and strategy, relating to and inspiring followers, and critical thought and sense-making. The project results show that leaders see great potential in using these tools to enhance their leadership practice, yet are hesitant to introduce unproven and volatile tools into such an important aspect of their work. Leaders are generally encouraged, yet want further experimentation and definition of best practice prior to adopting.

Publication Statement

Copyright is held by the author. Permanently suppressed.

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