Title

Creating a Global Communication Campaign Plan for a Non-Profit Organization

Date of Award

3-9-2010

Document Type

Capstone Project

Disciplines

Organiz. & Prof. Communication

Degree Name

Master of Professional Studies

Department

Organiz & Prof Communication

Advisor

Donald Anderson

Keywords

Chinese public relations; Global communication campaign plan; Globalization; International communication; International communication plan; Public relations

Abstract

The goal of this project is to establish a communication plan that includes fundamental literature studies of communication strategies as well as a cultural study of a target public. A detailed communication plan is also designed for the Institute of International Education's Rocky Mountain Regional Center (IIE-RMRC) for the purpose of introducing a communication plan to their Chinese target participants. Using research from public relations fields, this communication plan analyzes scholarly knowledge and examines the information to provide IIE-RMRC a better understanding of their target audiences. The development of this communication plan can also be adopted by other organizations as a sample to assist their own communication plans when they enter China or other regions in Asia.

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