Title

Non-profit Fundraising: Is Crowd Funding a Viable Fundraising Tactic for Non-profit Organizations?

Date of Award

10-26-2011

Document Type

Capstone Project

Disciplines

Organiz. & Prof. Communication

Degree Name

Master of Professional Studies

Department

Organiz & Prof Communication

Advisor

Lora Louise Broady

Keywords

Crowdsourcing, crowd funding, social media, non-profit organizations, online donating

Abstract

Social media usage in the non-profit industry is still in its infancy, however non-profit organizations are increasingly adopting social media techniques to reach out and engage with their supporters in the hopes of furthering their mission and raise funds. Crowd funding, in which a lot of small contributions are aggregated online to support a cause is proving to be a sustainable fundraising mechanism for non-profit organizations. This capstone surveys individuals and profiles successful non-profit organizations to identify what motivates people to donate online and how individuals engage with charitable causes using social media. The results demonstrate that crowd funding, when properly integrated into the organization's marketing plans, is a viable fundraising tactic for non-profit organizations.

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