Non-Profit Fundraising: Is Crowd Funding a Viable Fundraising Tactic for Non-Profit Organizations?
Date of Award
10-26-2011
Document Type
Undergraduate Capstone Project
Degree Name
Master of Professional Studies
Organizational Unit
University College, Communication Managament
Disciplines
Organiz. & Prof. Communication
First Advisor
Lora Louise Broady
Keywords
Crowdsourcing, Crowd funding, Social media, Non-profit organizations, Online donating
Abstract
Social media usage in the non-profit industry is still in its infancy, however non-profit organizations are increasingly adopting social media techniques to reach out and engage with their supporters in the hopes of furthering their mission and raise funds. Crowd funding, in which a lot of small contributions are aggregated online to support a cause is proving to be a sustainable fundraising mechanism for non-profit organizations. This capstone surveys individuals and profiles successful non-profit organizations to identify what motivates people to donate online and how individuals engage with charitable causes using social media. The results demonstrate that crowd funding, when properly integrated into the organization's marketing plans, is a viable fundraising tactic for non-profit organizations.
Publication Statement
Copyright is held by the author. Permanently suppressed.
Recommended Citation
Schneider, Lindsey A., "Non-Profit Fundraising: Is Crowd Funding a Viable Fundraising Tactic for Non-Profit Organizations?" (2011). University College: Communication Management Capstones. 80.
https://digitalcommons.du.edu/ucol_comm/80