The Impact of Social Media Marketing on a Brand for Entrepreneurial Business
Date of Award
Organiz. & Prof. Communication
Master of Professional Studies
Organiz & Prof Communication
social media marketing; social media; marketing; brand awareness; brand equity; consumer trust
Now more than ever entrepreneurial businesses are using social media as a means for marketing their brand. Research proves that for most entrepreneurial businesses, the effective use of social media marketing creates brand awareness, builds brand equity, and leads to consumer trust. This occurs while keeping costs low for an entrepreneurial business especially with the assistance of a start-up manual. As a result, entrepreneurial businesses that remain active and post regularly to their social media sites can increase their bottom line using social media marketing. This study discusses current research in the field of social media marketing while providing a start-up manual to assist entrepreneurial businesses in setting up and managing these sites effectively.
Lopez, Brooke Bernal, "The Impact of Social Media Marketing on a Brand for Entrepreneurial Business" (2014). Organizational and Professional Communications. 97.