The Impact of Social Media Signals on Organic Search Results: Can Small Businesses Compete for Exposure on the Internet?
Date of Award
8-15-2014
Document Type
Undergraduate Capstone Project
Degree Name
Master of Professional Studies
Organizational Unit
University College, Communication Managament
Disciplines
Organiz. & Prof. Communication
First Advisor
Michael Hanbery
Keywords
Social media, SEO, SERPs, Search engine optimization, Signals, Search engine results, Search rank, Google
Abstract
It is vital for small businesses to appear in search engine rankings in order to be competitive. Search engine algorithms constantly change and are now said to include signals from social media platforms. The focus of this study is on the impact of social media signals on search rank for a small, upstart business by isolating social media activity and comparing it to ranking trends for specific keywords used within the company's blog and social media sphere. Results from this study will help small businesses determine if social media is a worthwhile investment in terms of increasing search rank on Google.
Publication Statement
Copyright is held by the author. Permanently suppressed.
Recommended Citation
Hagood-Deal, Janet Gayle, "The Impact of Social Media Signals on Organic Search Results: Can Small Businesses Compete for Exposure on the Internet?" (2014). University College: Communication Management Capstones. 96.
https://digitalcommons.du.edu/ucol_comm/96