Recommendations for Creating a Communication Culture Shift: A Look at an Internal Communication Process
Date of Award
6-2-2015
Document Type
Undergraduate Capstone Project
Degree Name
Master of Professional Studies
Organizational Unit
University College, Communication Managament
Disciplines
Organiz. & Prof. Communication
First Advisor
Paul Woods
Keywords
Communication system, Process improvement, Culture, Internal communication
Abstract
Internal communication within Northwestern Mutual-Denver can be improved, which will enhance productivity and increase the sense of value amongst departments, staff, and management. Current communication practices do not promote the efficient, effective and timely flow of information between individuals and departments. This project sets forth recommendations to remedy gaps in communication, as well as actions for the integration of a new internal communication culture and methodology. If implemented, these recommendations will promote reduction or elimination of wasteful, inefficient, and potentially costly communication errors and oversights. The recommendations were derived through a series of methods including: questionnaires, interviews, and a continuous improvement event.
Publication Statement
Copyright is held by the author. Permanently suppressed.
Recommended Citation
Kistler, Michelle Anne, "Recommendations for Creating a Communication Culture Shift: A Look at an Internal Communication Process" (2015). University College: Communication Management Capstones. 98.
https://digitalcommons.du.edu/ucol_comm/98