The Impact of Social Media Marketing on a Brand for Entrepreneurial Business
Date of Award
6-3-2014
Document Type
Undergraduate Capstone Project
Degree Name
Master of Professional Studies
Organizational Unit
University College, Communication Managament
Disciplines
Organiz. & Prof. Communication
First Advisor
Victoria Harben
Keywords
Social media, Marketing, Brand awareness, Brand equity, Consumer trust
Abstract
Now more than ever entrepreneurial businesses are using social media as a means for marketing their brand. Research proves that for most entrepreneurial businesses, the effective use of social media marketing creates brand awareness, builds brand equity, and leads to consumer trust. This occurs while keeping costs low for an entrepreneurial business especially with the assistance of a start-up manual. As a result, entrepreneurial businesses that remain active and post regularly to their social media sites can increase their bottom line using social media marketing. This study discusses current research in the field of social media marketing while providing a start-up manual to assist entrepreneurial businesses in setting up and managing these sites effectively.
Publication Statement
Copyright is held by the author. Permanently suppressed.
Recommended Citation
Lopez, Brooke Bernal, "The Impact of Social Media Marketing on a Brand for Entrepreneurial Business" (2014). University College: Communication Management Capstones. 97.
https://digitalcommons.du.edu/ucol_comm/97