Title

Development of a Marketing Plan for Beard Papa

Date of Award

5-21-2010

Document Type

Capstone Project

Disciplines

Organizational Leadership

Degree Name

Master of Professional Studies

Department

Leadership & Organizations

Advisor

Tawanna Mullins

Keywords

Beard Papa; Cream Puffs; Japanese Dessert; Marketing Plan

Abstract

This capstone project researches the essential elements required for the development of a marketing plan for the first Beard Papa's store in Denver, Colorado. Conditions like weather, population, and few competitors support the company's move to the Colorado market. The project presents current research on the various communication theories and marketing theories that are used to develop a comprehensive marketing plan that is used as a road map for the business user to know and understand all the processes and procedures involved.

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