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Abstract

This paper considers higher education’s response to fake news to be a responsibility to more effectively communicate its ideas to the general public. Considering how the changing information landscape cultivates and interprets knowledge increasingly with less and less academic involvement, the issue of a post-truth world renders it more necessary than ever for higher education to be an active participant in public discourse. Further, this paper acknowledges the difficulties of doing so and advocates providing career incentives to faculty to take up this challenge. Current incentives reward self-referential discourse within academia, but given the changing times it is crucial for both higher education institutions and the public at large to accommodate an expanded role for taking on the new challenges posed by fake news.

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