Using Participatory Communication to Achieve Social Change: A Case Study
Date of Award
3-4-2010
Document Type
Undergraduate Capstone Project
Degree Name
Master of Professional Studies
Organizational Unit
University College, Communication Managament
Disciplines
Applied Communication
First Advisor
Steven Reiquam
Keywords
Communication, International development, NGOs, Participatory communication, Social change, United Nations
Abstract
The concept of participatory communication in international development has been widely accepted among the development community for many years. Yet there is still disagreement over its definition and whether it effectively creates sustainable social change. The elements contributing to its effectiveness and the factors preventing success have not been thoroughly researched. This case study of the African non-governmental organization (NGO), Tostan, which means breakthrough in the West African language Wolof, presents a case that practicing participatory communication for development with the goal of empowerment leads to sustainable social change, provided that various internal and external factors are all contributing to this goal and that barriers known to prohibit this process can be overcome.
Publication Statement
Copyright is held by the author. Permanently suppressed.
Recommended Citation
Birchall, Faith, "Using Participatory Communication to Achieve Social Change: A Case Study" (2010). University College: Communication Management Capstones. 19.
https://digitalcommons.du.edu/ucol_comm/19