Communicating During a Campus Shooting or Crisis Event: Analysis and Best Practices for Universities
Date of Award
5-21-2010
Document Type
Undergraduate Capstone Project
Degree Name
Master of Professional Studies
Organizational Unit
University College, Communication Managament
Disciplines
Organiz. & Prof. Communication
First Advisor
Greta Covell Gloven
Keywords
Active Shooting, Communications, Crisis, Public affairs, Shooting, Student affairs, University
Abstract
Campus shootings, once a tragic anomaly, are becoming more common. How a university communicates with its many stakeholders students, parents, alumni, faculty, staff, neighbors, media members and governmental officials during such a crisis affects public perceptions of the institution. While a university can never control how these audiences respond and what the media reports, the university can control the messages it releases and the manner in which it does so. This Capstone Project includes a review of communications literature, an analysis of case studies and discussion with experts in crisis communication. The resulting best practice guide can be used by university officials as a blueprint for handling shootings or other crisis situations on campus.
Publication Statement
Copyright is held by the author. Permanently suppressed.
Recommended Citation
Ames, Anne, "Communicating During a Campus Shooting or Crisis Event: Analysis and Best Practices for Universities" (2010). University College: Communication Management Capstones. 29.
https://digitalcommons.du.edu/ucol_comm/29