Development of a Marketing Plan for a Home-Based Handmade Craft Business
Date of Award
6-6-2010
Document Type
Undergraduate Capstone Project
Degree Name
Master of Professional Studies
Organizational Unit
University College, Communication Managament
Disciplines
Organiz. & Prof. Communication
First Advisor
Eric Press
Keywords
Handmade craft business, Handmade home based business, Marketing plan, Small business, Start-up business
Abstract
A comprehensive marketing plan is the key to success for any startup business. If the business is new and functioning on a limited budget the challenge is to use marketing strategies that do not require a large investment yet reach the maximum number of people in the target market. This Capstone Project focuses on the essential elements required for a marketing plan for a small home-based business operated by a sole owner which sells crafts made by the women labor force in Pakistan and sold in Denver. A largely untapped niche of the market is served that caters to the taste of people who have respect for high quality handmade crafts and are willing to compensate for the unique item.
Publication Statement
Copyright is held by the author. Permanently suppressed.
Recommended Citation
Ahmad, Foyqa, "Development of a Marketing Plan for a Home-Based Handmade Craft Business" (2010). University College: Communication Management Capstones. 27.
https://digitalcommons.du.edu/ucol_comm/27