Organic Oreos Versus the Family Farm: The Mainstreaming of Big Box All-Natural Products and the Confused Consumer
Date of Award
11-5-2011
Document Type
Undergraduate Capstone Project
Degree Name
Master of Professional Studies
Organizational Unit
University College, Communication Managament
Disciplines
Organiz. & Prof. Communication
First Advisor
Lora Louise Broady
Keywords
Farming, Organics, Mainstreaming, Consumerism, All-natural farming, Organics, Mainstreaming, Consumerism, All-natural
Abstract
As more producers and suppliers enter the organic marketplace, it is important to understand the meaning of food labeling, especially in the minds of consumers. The purpose of this study is to determine if authentically healthy, organic foods produced from independent farms can be convincingly marketed to a broader population. The research explores the possible confusion about what constitutes an organic or natural product and determines why people participate in community supported agriculture programs. Findings indicate that a misperception between the terms organic and natural may not exist after all; nevertheless, it is important to continue to distinguish between them. Information garnered from this study was used to generate a creative brief for Cure Organic Farm, in Boulder, Colorado.
Publication Statement
Copyright is held by the author. Permanently suppressed.
Recommended Citation
Wensuc, Kathleen Lynn, "Organic Oreos Versus the Family Farm: The Mainstreaming of Big Box All-Natural Products and the Confused Consumer" (2011). University College: Communication Management Capstones. 78.
https://digitalcommons.du.edu/ucol_comm/78