A Comprehensive Marketing Plan for Fort Hood Child, Youth and School Services, Youth Programs
Date of Award
5-6-2011
Document Type
Undergraduate Capstone Project
Degree Name
Master of Professional Studies
Organizational Unit
University College, Communication Managament
Disciplines
Organiz. & Prof. Communication
First Advisor
Lynn Kelly
Keywords
Army, Child, Youth and school services, CYS services, Fort hood, Koy, Marketing, Military, Youth programs
Abstract
This capstone project researches the necessary aspects required for the development of a comprehensive marketing plan for Fort Hood CYS Services-Youth Programs. Fort Hood CYS Services-Youth Programs is positioned as one of the Army's top programs. However, the organization's need to increase program patronage and the diversification of resources supports the importance of a comprehensive marketing plan. The project presents current research and trends in youth programs, as well as trends in youth marketing to demonstrate the necessity of a comprehensive marketing plan and presents a comprehensive marketing plan.
Publication Statement
Copyright is held by the author. Permanently suppressed.
Recommended Citation
Grant, Koy, "A Comprehensive Marketing Plan for Fort Hood Child, Youth and School Services, Youth Programs" (2011). University College: Communication Management Capstones. 56.
https://digitalcommons.du.edu/ucol_comm/56