Organic Oreos versus the Family Farm: The Mainstreaming of Big Box All-Natural Products and the Confused Consumer
Date of Award
Organiz. & Prof. Communication
Master of Professional Studies
Organiz & Prof Communication
Lora Louise Broady
Farming; Organics; Mainstreaming; Consumerism; All-Natural
As more producers and suppliers enter the organic marketplace, it is important to understand the meaning of food labeling, especially in the minds of consumers. The purpose of this study is to determine if authentically healthy, organic foods produced from independent farms can be convincingly marketed to a broader population. The research explores the possible confusion about what constitutes an organic or natural product and determines why people participate in community supported agriculture programs. Findings indicate that a misperception between the terms organic and natural may not exist after all; nevertheless, it is important to continue to distinguish between them. Information garnered from this study was used to generate a creative brief for Cure Organic Farm, in Boulder, Colorado.
Wensuc, Kathleen Lynn, "Organic Oreos versus the Family Farm: The Mainstreaming of Big Box All-Natural Products and the Confused Consumer" (2011). University College: Organizational and Professional Communications Capstones. 78.