Focusing the Generational Lens on Nonprofit Management Practices
Date of Award
2-21-2013
Document Type
Undergraduate Capstone Project
Degree Name
Master of Professional Studies
Organizational Unit
University College, Communication Managament
Disciplines
Organiz. & Prof. Communication
First Advisor
Donald Anderson
Keywords
Generation X, Millennials, Nonprofit, Workplace flexibility, Generational diversity, Baby Boomers
Abstract
While much current generational diversity training focuses on increased awareness of generational differences, that awareness does not always translate into concrete changes in organizational policies. As Baby Boomers retire in droves over the next decade, most nonprofit organizations have not formally prepared to respond to emerging Generation X and Millennial employee expectations to remain competitive employers. The purpose of this capstone is to transform generational insights into practical ideas nonprofit organizations can implement right away to improve their talent development and management practices. By linking primary focus group research with secondary research on generational trends, it concludes by recommending three low cost strategies organizations can use immediately to improve their ability to recruit and retain high quality employees.
Publication Statement
Copyright is held by the author. Permanently suppressed.
Recommended Citation
Severson Denniston, Erica, "Focusing the Generational Lens on Nonprofit Management Practices" (2013). University College: Communication Management Capstones. 90.
https://digitalcommons.du.edu/ucol_comm/90