Title

Evaluating Mobile Usability Guidelines

Date of Award

5-29-2015

Document Type

Undergraduate Capstone Project

Degree Name

Master of Applied Science

Organizational Unit

University College, Informtaion and Communications Technology

Disciplines

Information & Comm Technology

First Advisor

Karen Loeb

Keywords

Mobile usability, Smartphone usability, Usability guidelines, Mobile Application, Usability assessment, Mobile devices, Website optimization

Abstract

This research project tests and analyzes which mobile usability guidelines are most relevant when determining how, or if, companies should invest in developing a mobile specific presence. The guidelines evaluated in the usability tests include the ease of information comprehension, visual appeal on a smaller screen, speed and ease of interaction, perceived speed of access, and overall user satisfaction. The testing has shown that users have a more difficult time using websites on mobile devices, even websites that are supposed to be mobile friendly. Companies need to be careful when creating their mobile specific presence to ensure they develop a mobile presence that corresponds to the expectations and behaviors of mobile users.

Publication Statement

Copyright is held by the author. Permanently suppressed.

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