Optimizing an Underperforming Website: Moser Aviation, LLC

Date of Award


Document Type

Undergraduate Capstone Project

Degree Name

Master of Applied Science

Organizational Unit

University College, Informtaion and Communications Technology


Information & Comm Technology

First Advisor

Timothy Leddy


Web analytics, Website optimization


This Capstone project focuses on Moser Aviation's underperforming website. It uses web analytics to determine the problems that need to be addressed within the site itself. Although numerous issues with the site were identified, the overarching problems were twofold. First, there was a lack understanding on the part of the Development Company about how Moser Aviation did business and what set them apart from their competition. Second, they failed to identify the goals and objectives Moser had for their business and their website. This paper presents data associated with the web analytics research and addresses options to prevent this lack of communication from precluding the successful conclusion of a web design project.

Publication Statement

Copyright is held by the author. Permanently suppressed.

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