Development of a Marketing Plan for Beard Papa
Date of Award
Master of Professional Studies
Leadership & Organizations
Beard Papa; Cream Puffs; Japanese Dessert; Marketing Plan
This capstone project researches the essential elements required for the development of a marketing plan for the first Beard Papa's store in Denver, Colorado. Conditions like weather, population, and few competitors support the company's move to the Colorado market. The project presents current research on the various communication theories and marketing theories that are used to develop a comprehensive marketing plan that is used as a road map for the business user to know and understand all the processes and procedures involved.
Wongwantanee, Pattarin, "Development of a Marketing Plan for Beard Papa" (2010). Leadership and Organizations. 16.