Development of a Marketing Plan for Beard Papa
Date of Award
Undergraduate Capstone Project
Master of Professional Studies
University College, Organizational Leadership
Beard papa, Cream puffs, Japanese dessert, Marketing plan
This capstone project researches the essential elements required for the development of a marketing plan for the first Beard Papa's store in Denver, Colorado. Conditions like weather, population, and few competitors support the company's move to the Colorado market. The project presents current research on the various communication theories and marketing theories that are used to develop a comprehensive marketing plan that is used as a road map for the business user to know and understand all the processes and procedures involved.
Copyright is held by the author. Permanently suppressed.
Wongwantanee, Pattarin, "Development of a Marketing Plan for Beard Papa" (2010). University College: Organizational Leadership Capstones. 16.