Don't Stop The Presses! Newspapers Who Pursue Alternative Revenue Streams Will Survive
Date of Award
Master of Professional Studies
Leadership & Organizations
Greta Covell Gloven
content; disruptive innovation; newspaper; online advertising; pay walls
This Capstone Project reviews the current state of newspaper organizations' attempts to migrate from the advertiser supported print model to the online world of the Internet. A review of case studies of current newspaper organizations' attempts to install pay walls reveals that success is still elusive. Smaller market newspapers seem to have the advantage of more unique content and consumers that are willing to pay for that content online.
Squires, Saralee, "Don't Stop The Presses! Newspapers Who Pursue Alternative Revenue Streams Will Survive" (2010). University College: Leadership and Organizations Capstones. 38.