Don't Stop the Presses! Newspapers Who Pursue Alternative Revenue Streams Will Survive

Date of Award


Document Type

Undergraduate Capstone Project

Degree Name

Master of Professional Studies

Organizational Unit

University College, Organizational Leadership


Organizational Leadership

First Advisor

Greta Covell Gloven


Content, Disruptive innovation, Newspaper, Online advertising, Pay walls


This Capstone Project reviews the current state of newspaper organizations' attempts to migrate from the advertiser supported print model to the online world of the Internet. A review of case studies of current newspaper organizations' attempts to install pay walls reveals that success is still elusive. Smaller market newspapers seem to have the advantage of more unique content and consumers that are willing to pay for that content online.

Publication Statement

Copyright is held by the author. Permanently suppressed.

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