DIGOTO: A Model for Entrepreneurial Revolution

Date of Award


Document Type

Undergraduate Capstone Project

Degree Name

Master of Professional Studies

Organizational Unit

University College, Organizational Leadership


Leadership and Organizations

First Advisor

Evans Mehew


Colorado employee survey, DIGOTO, Disney, Entrepreneurial revolution, Google, Organizational culture, State government, Toyota


Customer service, innovation, and a continuous improvement to quality are pillars that would give any organization a competitive advantage. Examining the Walt Disney Company, Google, and Toyota, this paper presents a best in breed model called the DIGOTO model for the State of Colorado to implement for improvements in these three areas. Research performed for this paper examines the gap between the DIGOTO model and the current state of organizational culture at the State of Colorado. The paper provides an action plan to allow state government to take a fresh look at establishing a positive and proactive culture which improves the total value proposition for taxpayers.

Publication Statement

Copyright is held by the author. Permanently suppressed.

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