A University Based Strategic Solicitation Plan for Young Alumni
Date of Award
Leadership and Organizations
Master of Professional Studies
Leadership & Organizations
Young alumni, Student engagement, Philanthropy, Young alumni giving, Solicitation plan, University-solicitation plan
Engaging and soliciting young alumni and current students requires unique targeted plans comprised of various communication channels to effectively engage this demographic. Currently, many higher education institutions do not treat young alumni populations as unique segments, or educate current students about the importance of giving back philanthropically. The primary goal and objective for this project is to provide a strategic fundraising plan for targeting and soliciting young alumni, along with an implementation strategy for a complementary initiative educating current students about giving. Presentation of this strategic plan to universities and colleges that have been unsuccessful, or are just beginning to consider targeting these two populations, will give them an opportunity to utilize the plan as a starting point for implementation.
Linn-Addison, Margaret Mae, "A University Based Strategic Solicitation Plan for Young Alumni" (2014). University College: Leadership and Organizations Capstones. 69.