Title

A New Business Concept for the Specialty Coffee Retail Industry: The Development of a Strategic Business Plan for Asher Coffee

Date of Award

5-24-2010

Document Type

Capstone Project

Disciplines

Leadership and Organizations

Degree Name

Master of Professional Studies

Department

Leadership & Organizations

Advisor

Greta Covell Gloven

Keywords

specialty coffee retail industry; strategic business plan

Abstract

The specialty coffee retail industry is led by large companies such as Starbucks Coffee, Caribou Coffee, and others. Many of these companies dominate the market with strong financial resources, multiple locations, and a dedicated following. This applied Capstone Project examines the industry and proposes a new innovative business concept. The result of the project is a Strategic Business Plan for a unique, one-of-a-kind specialty coffee retail store in Denver that creates a new niche in the competitive marketplace.

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