A New Business Concept for the Specialty Coffee Retail Industry: The Development of a Strategic Business Plan for Asher Coffee
Date of Award
Undergraduate Capstone Project
Master of Professional Studies
University College, Organizational Leadership
Leadership and Organizations
Greta Covell Gloven
Specialty coffee retail industry, Strategic business plan
The specialty coffee retail industry is led by large companies such as Starbucks Coffee, Caribou Coffee, and others. Many of these companies dominate the market with strong financial resources, multiple locations, and a dedicated following. This applied Capstone Project examines the industry and proposes a new innovative business concept. The result of the project is a Strategic Business Plan for a unique, one-of-a-kind specialty coffee retail store in Denver that creates a new niche in the competitive marketplace.
Copyright is held by the author. Permanently suppressed.
Asher, Austin, "A New Business Concept for the Specialty Coffee Retail Industry: The Development of a Strategic Business Plan for Asher Coffee" (2010). University College: Organizational Leadership Capstones. 19.