Title

A New Business Concept for the Specialty Coffee Retail Industry: The Development of a Strategic Business Plan for Asher Coffee

Date of Award

5-24-2010

Document Type

Undergraduate Capstone Project

Degree Name

Master of Professional Studies

Organizational Unit

University College, Organizational Leadership

Disciplines

Leadership and Organizations

First Advisor

Greta Covell Gloven

Keywords

Specialty coffee retail industry, Strategic business plan

Abstract

The specialty coffee retail industry is led by large companies such as Starbucks Coffee, Caribou Coffee, and others. Many of these companies dominate the market with strong financial resources, multiple locations, and a dedicated following. This applied Capstone Project examines the industry and proposes a new innovative business concept. The result of the project is a Strategic Business Plan for a unique, one-of-a-kind specialty coffee retail store in Denver that creates a new niche in the competitive marketplace.

Publication Statement

Copyright is held by the author. Permanently suppressed.

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