Innovating the Innovation Matrix
Date of Award
Undergraduate Capstone Project
Master of Professional Studies
University College, Organizational Leadership
Leadership and Organizations
Corporate shared value, Corporate social responsibility, Customer value, Innovation, Innovation matrix, Meaning of life, Quality of life, Radical innovation
Two strategies important to business today are innovation and social responsibility. A new innovation matrix proposed by Daniel Buchner strives to change the perception of innovation from being about risk, to being about the benefits an innovation can bring to society. By infusing social responsibility into innovation, an organization can reap financial benefits. A search of current literature sheds light on the ramifications of merging social responsibility with innovation and measuring financial outcomes. The search also supplies context for evaluating the Buchner model of innovation. This secondary research suggests that social responsibility can have a positive influence on innovation, although there is no consensus on how to measure financial impact, and a new innovation matrix model may have merit.
Copyright is held by the author. Permanently suppressed.
Carr, Marianne, "Innovating the Innovation Matrix" (2011). University College: Organizational Leadership Capstones. 45.